LALIGA 42 PASIONES — borja

LALIGA

42 PASSIONS

LaLiga asked us to turn their new anthem into a symbol of unity between fans and, with this campaign, we took it to the end. An experiment where we unite the hearts of 42 rivals.

CASE STUDY (SPANISH)

EXPERIMENT

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+2 M€ EARNED MEDIA.

“AN EXCITING SYMBOL OF BROTHERHOOD IN SPORTS.”

— EL MUNDO

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After the experiment, the 42 rivals decided to create the first supporters club in Spain made up of fans of all the first and second division teams. Find out more about this club at 42pasiones.es.