EUROMILLIONS

YOUR FREEDOM NUMBERS

We all have numbers that don't let us be free. For its tenth anniversary, EuroMillions, wanted to transform them into the numbers that could give us freedom.

This is how Your Freedom Numbers was born. A fun interactive experience where Fibonacci theory, a bald eagle and 50 real mathematicians dancing Flying Free (a classic electronic song) came together.

PRINTS

We cover Flying Free, one of the most legendary electronic songs of recent decades in Spain.

It was a hit on social networks. Even Xavi Metralla, one of the legendary DJs from Pont Aeri and composer of the song, shared it on his networks.

+200,000 visitED the website

AN AVERAGE DURATION OF 4 MINUTES PER VISIT

+70% TRAFFIC ON THE EUROMILLIONS WEBSITE

PERSONALIZED CARDS RAN OUT WITHIN DAYS

AWARDS

FUN FACT

Our leading actor was not just any actor, but someone who managed to be the Iranian ambassador to the UN. In the movie Ali G in da House. A classic. If you don't want to watch the full scene to check it, you can go directly to minute 01:30.