FREDA
CYCLE by freda
Sometimes, to advertise, it is better to forget about advertising. Sometimes the best thing to do is to create a product.
To improve the lives of millions of transgender men in the world, we created Cycle: the first menstrual hygiene brand in history designed for everyone. Even men.
With Cycle by Freda we broke many taboos around menstruation and started a conversation that is already changing the menstrual hygiene industry around the world.
CASE STUDY
FILM
BEHIND THE PERIOD - SOCIAL CONTENT
PRODUCT
RESULTS
98% POSITIVE SENTIMENT
135M IN ORGANIC MEDIA REACH
“CYCLE IS AN IMPORTANT STEP FOR PERIOD INCLUSIVITY.”
“NICE WORK. LET’S HOPE OTHER BRANDS FOLLOW”
INTERNATIONAL HOTELS OFFER CYCLE TO ALL THEIR GUESTS
freda sales and donations have grown by 37%
UK SCHOOLS HAVE ADDED OUR CAMPAIGN TO THEIR SYLLABUS AS AN EXAMPLE OF INTEGRATION
AWARDS
