FUNDACIÓN FAID
ANTI BULLYING INSULTS
Together with the FAID Foundation, we created a movement to help many youngsters overcome bullying through sports: Sport VS Bullying. An initiative that we announced at the national boxing championship in an unexpected way. 3 boxers gave up their nicknames and competed using as names the insults that thousands of children receive every day.
CASE STUDY
LAUNCH FILM
WITH A BUDGET OF €0 WE REACH MORE THAN 49 MILLION USERS.
+€1,000,000 IN EARNED MEDIA.
“THE GREAT CLAIM OF SPORTS AGAINST BULLYING”
“SPORT UNITES IN AN UNFORGETTABLE CAMPAING”
DOZENS OF SCHOOLS, CELEBRITIES, ATHLETES, FEDERATIONS AND EVEN THE SPANISH OLYMPIC COMMITTEE JOINED THE MOVEMENT.
AND A “FUCKING NERD” WON THE TITLE OF SPANISH CHAMPION
AWARDS
