IKEA
UNKNOWING ACTIVISTS
Perhaps you have never attacked a whaling ship with your bare chest, but pay close attention to your small daily demands: you are already an Unknowing Activist, and you only need weapons for your cause.
Unknowing Activists is a campaign that introducedd IKEA's thousands of sustainable solutions and was broadcast in countries throughout Europe (Italy, Austria, France...). With this campaign we have not only improved sales of IKEA products, we have changed the habits of millions of people, helping to create a better Planet with small daily gestures.
RESULTS
we reached 621M impressions with an earned media of 2.5m€
1.8M VISITS TO THE ONLINE CATALOG (double than the previous year).
mentions in social media increased by 13%, and searches increased by 38%.
Sales of sustainable products skyrocketed 32.1%.
AWARDS
