IKEA

HOTEL AMOUR

IKEA has always tested couples' relationships. That's why, for once, we wanted relationships to test us. This is how Hotel Amour was born, a hotel created on Valentine's Day where lovers could "test" the much-discussed quality of our mattresses.

Hotel Amour - Car

Hotel Amour - Lamps

HOTEL AMOUR RECEIVED MORE THAN 15,000 BOOKINGS IN JUST 5 DAYS.

+1m MENTIONS IN SOCIAL MEDIA

+1.3M VIEWS.

WE CHANGED PEOPLE'S OPINION ABOUT THE QUALITY OF OUR MATTRESSES.

AWARDS