MOVISTAR

BEHIND THE TEARDROPS


Did you know that the appearance of a tear varies depending on the emotion that generates it? So, those tears that are born from sadness have a different morphology than those tears that are born, for example, from joy. Based on this discovery, we wanted to give shape to the tears of our subscribers by viewing the contents of Movistar+. With this campaign we managed to create an unrepeatable visual catalog of emotions.

MAKING OF

 

PRINTS

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AWARDS